A fully managed patient newsletter
Developed by a podiatrist. Designed for medical practices.
ApptSurge writes four patient education emails a month for your specialty, adds your practice’s branding, and sends them to your patients on schedule. You don’t write, approve or send anything.
Patient emails without the extra work
Every month, ApptSurge prepares and sends four educational emails to your patients. We handle the content, branding, scheduling and delivery. You don’t have to write newsletters, approve monthly campaigns or manage email software.
What we handle for you
Content
Four professionally prepared patient education articles each month, in patient-friendly language and tailored to your specialty.
Branding
Your practice name, logo, letterhead, address, phone number and a link to your website on every email.
Scheduling
One email each week, planned and scheduled for you.
Delivery
Each email is sent to your patients automatically and includes an unsubscribe link. Patients who unsubscribe don’t receive future emails.
Your practice stays connected
Every email features your practice’s branding and includes a link to your website. When patients reply, their messages go directly to your office, not to ApptSurge. We handle the sending and scheduling behind the scenes.
Why stay in touch between visits?
Most of your patients hear from your office only when they’re due for an appointment. Between visits, the practice they trust can fade into the background.
A brief, useful email each week keeps you present. It’s education, not advertising. Patients learn something, the relationship stays warm, and when they need care, your practice is the one they think of.
Most of us know this. Very few of us have time to write a newsletter every week. That’s the part we take on.
Written for your specialty
Patients read what feels relevant to them. That’s why each practice’s emails are tailored to its medical specialty, not drawn from a generic health newsletter.
ApptSurge began in podiatry, so that’s where our content library is deepest. A podiatry practice’s patients might receive emails on:
- Heel pain and plantar fasciitis
- Daily foot care for patients with diabetes
- Choosing the right shoes for walking, running or work
- Ingrown toenails: what helps and when to call the office
For other specialties, we learn about your practice during setup and plan your emails around the topics that matter most to your patients.
Here’s what your patients receive
See an actual ApptSurge email from our podiatry series. The practice shown is fictional; your emails carry your own branding and cover topics in your specialty. It opens in a new tab.
How it works
A short conversation
We learn about your practice, your specialty and the software your office uses, and answer your questions.
Setup
We build your branded email template and set up the easiest way to keep your patient email list current.
Every month, we prepare your emails
Four patient education emails, written for your specialty and customized for your practice.
Every week, we send one
Each email goes to your patients automatically. Replies go straight to your office.
Simple setup. Flexible patient list management.
We work with your practice to determine the easiest way to keep your patient email list current. Depending on your existing software, patient information may be updated automatically or through a simple web-based form. Once everything is set up, ApptSurge takes care of preparing and sending your weekly emails.
After that, ongoing work for your office is minimal.
Professionally prepared, written for patients
Every email is professionally prepared in clear, patient-friendly language and tailored to your practice’s specialty. The focus is education, not selling: practical information patients can use between visits.
ApptSurge is a physician-developed program. David Schlam, DPM, a podiatrist and foot surgeon with nearly 40 years of clinical experience, designed it around what he learned caring for patients.
ApptSurge is already in use at medical practices, sending patient education emails every week.
Unsubscribing
Every email includes an unsubscribe link, and patients who unsubscribe don’t receive future emails.
Common questions
Do I need to review or approve the emails?
No. ApptSurge handles writing, branding, scheduling and delivery. Your office doesn’t manage any of it.
Does ApptSurge work with my practice software?
We’ll look at the system your office uses and find the simplest way to keep your patient list current. Depending on your software, that may happen automatically or through a simple web-based form.
Is this only for podiatrists?
No. ApptSurge was developed by a podiatrist, and podiatry is where it started, but the program is designed for medical practices. Emails are tailored to each practice’s specialty.
Will patients know it’s from my practice?
Yes. Every email carries your practice’s name, logo, letterhead and contact information, and links to your website.
What happens if a patient replies?
The reply goes straight to your office’s email address, not to ApptSurge.
How much time does it take?
Very little. After setup, the only routine task for some practices is adding new patients through a simple web form. For others, even that happens automatically.
What does it cost?
In many practices, just one additional returning patient could cover the monthly cost of ApptSurge. Contact us and we’ll be happy to discuss pricing.
Have a question? Ask a physician.
Tell us about your practice and specialty. We’ll get back to you and answer your questions. No pressure and no obligation.